However, many sleepers’ preferences lay somewhere between the bounce of latex and the heavier feeling of visco-elastic memory foam. Second, there are sleepers who love the feeling of memory foam for its ability to react to heat and pressure to provide customized contouring. Our decision to create TitanFlex™ foam was the direct result of customer feedback.įirst, there are sleepers who love the natural properties of latex, including its buoyancy, pressure point relief and breathability. Take us through the reasoning for the tweaks to the bed.īy manufacturing our own products we’re absolutely able to translate customer feedback into new or adjusted designs, quickly bringing those sleep solutions to market. Last year, a change was made from latex to Titanflex foam. Sticking with owning your own factory, it would seem to give you the ability to ‘tinker’ with the product quite a bit as well. Our team can we see what’s happening in real time and adjust as needed. Our corporate offices overlook the factory. We can react so much quicker to design sleep solutions specific to our customers. Manufacturing your own mattress is a huge advantage over other companies in the space, how have you been able to capitalize on this both in terms of design and marketing?īecause we’re vertically integrated, and have so much control over materials, quality and cost, we’re so much more nimble. I realized then we had to ramp up, to be prepared to sell hundreds if not thousands of mattresses online. On the way home that night my mind began to race, thinking of the implications. I personally loaded it into the box and onto the truck, delivering the package myself to FedEx. I followed that mattress through even the most minute details of production. It was about six months later that I received a notification that one mattress on Amazon had sold. About two weeks after we posted the listing we honestly forgot all about Amazon. We still had to focus on our brick and mortar stores. And then we didn’t sell anything right away. We were just excited to sell our first bed online. Our first listing wasn’t compelling-the images and copy were poor quality. We listed our first mattress on Amazon after acquiring the ability to roll pack a mattress in 2008. Walk our readers through waiting for that first sale of a mattress on Amazon and where it led the business to today. The story leading up to the formation of Brooklyn Bedding is more than interesting. We were also able to get a personal tour of the Brooklyn Bedding factory in Phoenix, AZ and you can check out photos from that visit throughout the interview. Next up in our mattress executive interview series we’re chatting with the CEO and found of Brooklyn Bedding, John Merwin, about the company’s interesting history, their unique spot in the online space being both a manufacturer and a seller and the incredible new line of mattresses they just launched for specific sleepers.
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